
New Belgium Brewing Asheville Behind the Scenes Tours
Explore working production spaces and trace the brewery’s history and brewing process on an interactive small-group tour, with distinctive beer samples and access rarely available to visitors.
Similar Events
Trace Asheville’s local history through a historian-led excursion, uncovering stories and landmarks that shaped the city. A guided cultural outing suited to curious visitors and longtime residents.
Trace Asheville’s local history through a historian-led excursion, uncovering stories and landmarks that shaped the city. A guided cultural outing suited to curious visitors and longtime residents.
Trace Asheville’s local history through a historian-led excursion, uncovering stories and landmarks that shaped the city. A guided cultural outing suited to curious visitors and longtime residents.

Browse an evening market of local vendors while sipping craft beer in a cozy brewhouse. Find distinctive last-minute holiday gifts during a festive seasonal shopping event.

Browse an evening market of local vendors while sipping craft beer in a cozy brewhouse. Find distinctive last-minute holiday gifts during a festive seasonal shopping event.
Browse an evening market of local vendors while sipping craft beer in a cozy brewhouse. Find distinctive last-minute holiday gifts during a festive seasonal shopping event.

A behind-the-scenes value stream walkthrough of how coffee moves from seed to cup, hosted in a dedicated training center. Expect origin and processing context, roasting workflow insights, and guided sensory tasting with Q&A.

A behind-the-scenes value stream walkthrough of how coffee moves from seed to cup, hosted in a dedicated training center. Expect origin and processing context, roasting workflow insights, and guided sensory tasting with Q&A.
A behind-the-scenes value stream walkthrough of how coffee moves from seed to cup, hosted in a dedicated training center. Expect origin and processing context, roasting workflow insights, and guided sensory tasting with Q&A.

Sample Highland Brewing’s seasonal Cold Mountain beer before a guided nighttime tour to see red and gray wolves. The 21+ experience includes two bottles to take home and wolf-inspired artwork.

Sample Highland Brewing’s seasonal Cold Mountain beer before a guided nighttime tour to see red and gray wolves. The 21+ experience includes two bottles to take home and wolf-inspired artwork.
Sample Highland Brewing’s seasonal Cold Mountain beer before a guided nighttime tour to see red and gray wolves. The 21+ experience includes two bottles to take home and wolf-inspired artwork.

A lively nighttime Asheville bus tour pairs a band-led soundtrack with beer tasting, bringing together local music, brewery culture, and a spirited group outing through the city.

A lively nighttime Asheville bus tour pairs a band-led soundtrack with beer tasting, bringing together local music, brewery culture, and a spirited group outing through the city.
A lively nighttime Asheville bus tour pairs a band-led soundtrack with beer tasting, bringing together local music, brewery culture, and a spirited group outing through the city.

A Sherlock Holmes–themed pub crawl threads through downtown Asheville with clue chasing, playful detective banter, and costumed camaraderie. Expect pints and social sleuthing that blends brewery hopping with interactive mystery vibes.

A Sherlock Holmes–themed pub crawl threads through downtown Asheville with clue chasing, playful detective banter, and costumed camaraderie. Expect pints and social sleuthing that blends brewery hopping with interactive mystery vibes.
A Sherlock Holmes–themed pub crawl threads through downtown Asheville with clue chasing, playful detective banter, and costumed camaraderie. Expect pints and social sleuthing that blends brewery hopping with interactive mystery vibes.

Explore how coffee varieties, origins, and processing methods shape flavor, with a clear introduction to specialty coffee production and the factors behind distinct cups, from bean to brew.

Explore how coffee varieties, origins, and processing methods shape flavor, with a clear introduction to specialty coffee production and the factors behind distinct cups, from bean to brew.
Explore how coffee varieties, origins, and processing methods shape flavor, with a clear introduction to specialty coffee production and the factors behind distinct cups, from bean to brew.

Settle in for a relaxed brunch accompanied by jazz in a brewery setting, pairing a daytime meal with live music and Asheville’s local beer scene.

Settle in for a relaxed brunch accompanied by jazz in a brewery setting, pairing a daytime meal with live music and Asheville’s local beer scene.
Settle in for a relaxed brunch accompanied by jazz in a brewery setting, pairing a daytime meal with live music and Asheville’s local beer scene.

A theatrical holiday pub crawl pairs local craft brews at four South Slope breweries with a playful, audience-interactive retelling of Charles Dickens’ beloved Christmas story.

A theatrical holiday pub crawl pairs local craft brews at four South Slope breweries with a playful, audience-interactive retelling of Charles Dickens’ beloved Christmas story.
A theatrical holiday pub crawl pairs local craft brews at four South Slope breweries with a playful, audience-interactive retelling of Charles Dickens’ beloved Christmas story.

A clue-based scavenger hunt that turns Downtown Asheville into a walking route of local landmarks and hidden details. Great for teams or solo explorers who want lighthearted, puzzle-driven sightseeing in the city core.

A clue-based scavenger hunt that turns Downtown Asheville into a walking route of local landmarks and hidden details. Great for teams or solo explorers who want lighthearted, puzzle-driven sightseeing in the city core.
A clue-based scavenger hunt that turns Downtown Asheville into a walking route of local landmarks and hidden details. Great for teams or solo explorers who want lighthearted, puzzle-driven sightseeing in the city core.

Hands-on foraging instruction focused on identifying wild edible plants and learning safe harvesting practices. Expect practical field-based learning that blends local ecology, seasonal food knowledge, and outdoors exploration around Asheville.

Hands-on foraging instruction focused on identifying wild edible plants and learning safe harvesting practices. Expect practical field-based learning that blends local ecology, seasonal food knowledge, and outdoors exploration around Asheville.
Hands-on foraging instruction focused on identifying wild edible plants and learning safe harvesting practices. Expect practical field-based learning that blends local ecology, seasonal food knowledge, and outdoors exploration around Asheville.

Cryptid themed pub crawl energy takes over downtown Asheville with spooky creature vibes, beer stops, and bar to bar mingling. Expect costumes, playful monster lore, and a lively late night crowd starting at a local brewery.

Cryptid themed pub crawl energy takes over downtown Asheville with spooky creature vibes, beer stops, and bar to bar mingling. Expect costumes, playful monster lore, and a lively late night crowd starting at a local brewery.
Cryptid themed pub crawl energy takes over downtown Asheville with spooky creature vibes, beer stops, and bar to bar mingling. Expect costumes, playful monster lore, and a lively late night crowd starting at a local brewery.
Sample a range of coffees in a relaxed tasting focused on aroma, flavor, and how different beans express their character. A welcoming stop for curious drinkers and coffee enthusiasts.
Sample a range of coffees in a relaxed tasting focused on aroma, flavor, and how different beans express their character. A welcoming stop for curious drinkers and coffee enthusiasts.
Sample a range of coffees in a relaxed tasting focused on aroma, flavor, and how different beans express their character. A welcoming stop for curious drinkers and coffee enthusiasts.

Trivia Night
MoreTeam-based pub quiz brings a lively game-night atmosphere to a brewery taproom, where groups can test their general knowledge, compare answers, and enjoy a casual evening together.

Team-based pub quiz brings a lively game-night atmosphere to a brewery taproom, where groups can test their general knowledge, compare answers, and enjoy a casual evening together.
Team-based pub quiz brings a lively game-night atmosphere to a brewery taproom, where groups can test their general knowledge, compare answers, and enjoy a casual evening together.

Guided waterfall hike through Pisgah National Forest with a moderate pace on forest trails and rocky creek crossings. Expect scenic overlooks, local natural history insights, and a small group, safety minded outing with an experienced guide.

Guided waterfall hike through Pisgah National Forest with a moderate pace on forest trails and rocky creek crossings. Expect scenic overlooks, local natural history insights, and a small group, safety minded outing with an experienced guide.
Guided waterfall hike through Pisgah National Forest with a moderate pace on forest trails and rocky creek crossings. Expect scenic overlooks, local natural history insights, and a small group, safety minded outing with an experienced guide.
An atmospheric nighttime walking tour explores Asheville’s darker history through true-crime stories and unsettling local episodes, pairing downtown streets with guided storytelling and a shadowy look at the city’s past.
An atmospheric nighttime walking tour explores Asheville’s darker history through true-crime stories and unsettling local episodes, pairing downtown streets with guided storytelling and a shadowy look at the city’s past.
An atmospheric nighttime walking tour explores Asheville’s darker history through true-crime stories and unsettling local episodes, pairing downtown streets with guided storytelling and a shadowy look at the city’s past.

A guided community walk focused on foraging basics and identifying wild edible plants in the Asheville area. Expect slow-paced trail time, seasonal observations, and practical tips on safe, ethical harvesting.

A guided community walk focused on foraging basics and identifying wild edible plants in the Asheville area. Expect slow-paced trail time, seasonal observations, and practical tips on safe, ethical harvesting.
A guided community walk focused on foraging basics and identifying wild edible plants in the Asheville area. Expect slow-paced trail time, seasonal observations, and practical tips on safe, ethical harvesting.

Flexible hop on hop off sightseeing bus loop starting at the Asheville Visitor Center, with the freedom to explore stops at your own pace. Ideal for quick orientation, photo stops, and checking off downtown landmarks between rides.

Flexible hop on hop off sightseeing bus loop starting at the Asheville Visitor Center, with the freedom to explore stops at your own pace. Ideal for quick orientation, photo stops, and checking off downtown landmarks between rides.
Flexible hop on hop off sightseeing bus loop starting at the Asheville Visitor Center, with the freedom to explore stops at your own pace. Ideal for quick orientation, photo stops, and checking off downtown landmarks between rides.
Taste through Counter Culture’s full coffee catalog in a monthly cupping, comparing beans, aromas, and flavor profiles in a relaxed specialty coffee setting.
Taste through Counter Culture’s full coffee catalog in a monthly cupping, comparing beans, aromas, and flavor profiles in a relaxed specialty coffee setting.
Taste through Counter Culture’s full coffee catalog in a monthly cupping, comparing beans, aromas, and flavor profiles in a relaxed specialty coffee setting.

An evening performance in Highland Brewing’s taproom as part of Matt Smith’s curated Well Crafted Music Series, pairing a brewery-stage concert atmosphere with fresh pours and a laid-back Asheville crowd.

An evening performance in Highland Brewing’s taproom as part of Matt Smith’s curated Well Crafted Music Series, pairing a brewery-stage concert atmosphere with fresh pours and a laid-back Asheville crowd.
An evening performance in Highland Brewing’s taproom as part of Matt Smith’s curated Well Crafted Music Series, pairing a brewery-stage concert atmosphere with fresh pours and a laid-back Asheville crowd.
